Lord Kitchener pointing directly outward, with the inscription:
"LORD KITCHENER 1914 – YOUR COUNTRY NEEDS YOU".

The phrase became an iconic British Army recruitment slogan at the onset of the Great War.

Depicts a lone soldier mourning beside a cross, with sun rays or bayonets forming a dramatic background.

Surrounding text reads: "THE GREAT WAR 1914–1918" and "NEVER FORGET" — a solemn reminder of the sacrifice of millions during the war.