Obverse Side: 

Displays a high-relief depiction of a roaring Bengal Tiger head bounded by the text "SAVE WILD LIFE" and "INDIA'S NATIONAL ANIMAL".

 

Reverse Side: Typically depicts a peacock surrounded by the text "SAVE WILD LIFE - INDIA'S NATIONAL BIRD".

 

Aviation Branding: The intermediate link incorporates an oval plaque bearing the official Air India logo written in Hindi script (एअर-इंडिया) with old antique type keychain ring closure. 

 

The Purpose: 

Air India distributed these premium metal keychains as promotional giveaways to High-Profile Travelers, First Class passengers, and Guests attending International Inaugural Flight Celebrations.

 

The Message: 

Beyond branding, the item served a vital cultural and Geopolitical purpose. Following the April 1973 launch of India's landmark conservation initiative, Project Tiger, the Royal Bengal Tiger replaced the lion as the official National Animal. Air India utilized its global platform to project and support this environmental campaign to International audiences.

 

It remains a coveted target for Aviation Historians, Air India and Vintage Indian Token Collectors.